{"id":1180,"date":"2022-03-07T21:00:03","date_gmt":"2022-03-07T21:00:03","guid":{"rendered":"https:\/\/startertemplatecloud.com\/g38\/?page_id=1180"},"modified":"2026-04-08T16:22:45","modified_gmt":"2026-04-08T14:22:45","slug":"about-us","status":"publish","type":"page","link":"https:\/\/aslaal.com\/ar\/about-us\/","title":{"rendered":"\u0645\u0646 \u0646\u062d\u0646"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1180\" class=\"elementor elementor-1180\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-1866012 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"1866012\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c820ce6 elementor-widget elementor-widget-html\" data-id=\"c820ce6\" data-element_type=\"widget\" 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.asl-mission,.asl-origin{grid-template-columns:1fr;gap:20px;padding:0 24px}\n  .asl-founder{grid-template-columns:1fr;padding:40px 24px;gap:40px}\n  .asl-founder-img-wrap{max-width:280px;margin:0 auto}\n}\n<\/style>\n\n<div class=\"asl-wrap\">\n\n  <div class=\"asl-hero\">\n    <div>\n      <div class=\"asl-hero-eyebrow\">Aslaal \u2014 Egyptian Leathercraft<\/div>\n      <div class=\"asl-hero-title\">\u0645\u0646 \u0646\u062d\u0646<\/div>\n    <\/div>\n    <div class=\"asl-hero-sub\">\n      \u0627\u0643\u062a\u0634\u0641 \u0642\u0635\u062a\u0646\u0627\u060c \u0648\u062a\u0641\u0627\u0646\u064a\u0646\u0627 \u0641\u064a \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0641 \u0648\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a\u0646\u0627.\n    <\/div>\n  <\/div>\n\n  <div class=\"asl-divider\">\n    <div class=\"asl-divider-line\"><\/div>\n    <div class=\"asl-divider-mark\"><\/div>\n    <div class=\"asl-divider-line\"><\/div>\n  <\/div>\n\n  <div class=\"asl-mission\">\n    <div class=\"asl-mission-label\">\u0645\u0647\u0645\u062a\u0646\u0627<\/div>\n    <div class=\"asl-mission-body\">\n      With years of expertise in the leather industry, we've realized that our locally crafted\n      <strong>Egyptian natural leather<\/strong> rivals the quality of imported synthetic counterparts.\n      Our mission is to bring global recognition to our superior Egyptian craftsmanship.\n      Through <strong>Aslaal<\/strong>, we aim to showcase the unmatched quality and heritage of\n      our natural leathers \u2014 supported by your trust.\n    <\/div>\n  <\/div>\n\n  <div class=\"asl-founder\">\n    <div class=\"asl-founder-text\">\n      <div class=\"asl-founder-eyebrow\">The Founder<\/div>\n      <div class=\"asl-founder-name\">Hi, I'm<br><em>Basem el Qasaby<\/em><\/div>\n      <div class=\"asl-founder-bio\">\n        <p>I've always believed in the power of craftsmanship and the beauty of creating something with my own hands. Leaving behind the corporate world, I embarked on a journey to master the art of leathercraft \u2014 driven by my passion for authenticity and quality.<\/p>\n        <p>Through Aslaal, I aim to redefine the standards of leather goods, infusing traditional craftsmanship with modern innovation. My vision is to share the rich heritage of Egyptian craftsmanship with the world, one meticulously crafted product at a time.<\/p>\n        <p>\u0628\u0627\u0644\u062a\u0641\u0627\u0646\u064a \u0648\u0627\u0644\u0645\u062b\u0627\u0628\u0631\u0629 \u0648\u0627\u0644\u0633\u0639\u064a \u0627\u0644\u062f\u0624\u0648\u0628 \u0646\u062d\u0648 \u0627\u0644\u062a\u0645\u064a\u0632\u060c \u0623\u0633\u0639\u0649 \u0644\u062a\u0631\u0643 \u0625\u0631\u062b \u062f\u0627\u0626\u0645 \u0641\u064a \u0639\u0627\u0644\u0645 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062c\u0644\u0648\u062f\u060c \u0648\u0644\u0625\u0644\u0647\u0627\u0645 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062d\u0644\u0627\u0645\u0647\u0645 \u0628\u0634\u062c\u0627\u0639\u0629.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"asl-founder-img-wrap\">\n      <div class=\"asl-founder-corner\"><\/div>\n      <div class=\"asl-founder-corner-bl\"><\/div>\n      <div class=\"asl-founder-img-frame\">\n        <img decoding=\"async\" src=\"http:\/\/aslaal.com\/wp-content\/uploads\/2026\/03\/DSC04969-Large.jpeg\" alt=\"Bassem el Qasaby\" loading=\"lazy\" onerror=\"this.parentNode.style.background='#e8ddd0';this.style.display='none'\">\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"asl-origin\">\n    <div class=\"asl-origin-label\">Why Aslaal?<\/div>\n    <div class=\"asl-origin-content\">\n      <div class=\"asl-origin-word\">Aslaal<\/div>\n       <div class=\"asl-origin-text\">\n        \"Aslaal\" is the plural form of \"Sill\" \u2014 the term early Arabs used to refer to what we now\n        know as the cobra snake. Our choice of this name holds fast to our rich Arab heritage,\n        reviving it through reference to the cobra: a creature whose skin is renowned as the finest,\n        most beautiful, and highest quality in the natural world.\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"asl-divider\" style=\"margin-top:64px;margin-bottom:0\">\n    <div class=\"asl-divider-line\"><\/div>\n    <div class=\"asl-divider-mark\"><\/div>\n    <div class=\"asl-divider-line\"><\/div>\n  <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aslaal \u2014 Egyptian Leathercraft About Us Discover our story, our dedication to quality, and the craftsmanship behind our products. Our<\/p>","protected":false},"author":1,"featured_media":1280,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-1180","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/pages\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":34,"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/pages\/1180\/revisions"}],"predecessor-version":[{"id":29529,"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/pages\/1180\/revisions\/29529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/media\/1280"}],"wp:attachment":[{"href":"https:\/\/aslaal.com\/ar\/wp-json\/wp\/v2\/media?parent=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}